In my previous role as a Product Marketing Manager at a small tech startup, our Head of Marketing unexpectedly resigned, leaving a critical leadership void. This happened just as we were gearing up for a major product launch.

• Task: My immediate task was to step up and cover essential marketing functions, including content strategy, social media management, and PR outreach, in addition to my existing product marketing responsibilities. The goal was to prevent any disruption to our launch schedule and maintain market presence until a new Head of Marketing could be hired.
• Action: I immediately scheduled a meeting with leadership to clarify the most critical priorities and understand the immediate gaps. I then created a prioritized action plan, identifying which tasks absolutely needed my direct attention and which could be temporarily deferred or delegated. For areas I was less familiar with, like PR, I leveraged my professional network to get quick advice and identified a freelancer who could assist with immediate press release distribution, allowing me to focus on strategic messaging. I also dedicated extra hours each day to rapidly learn new tools and processes, ensuring I could execute effectively. I maintained proactive communication with all stakeholders, providing regular updates on progress and potential challenges.
• Result: As a result, we successfully executed the product launch on schedule, maintaining strong media visibility and social engagement despite the leadership gap. I was able to keep key marketing initiatives moving forward, and received commendation from our CEO for my proactive approach and seamless transition during a challenging period. This experience not only broadened my skill set significantly but also demonstrated my ability to quickly adapt and take on new challenges under pressure.